{"id":1094,"date":"2024-07-16T19:23:00","date_gmt":"2024-07-16T17:23:00","guid":{"rendered":"https:\/\/matholding.com\/?p=1094"},"modified":"2025-07-14T15:34:32","modified_gmt":"2025-07-14T13:34:32","slug":"vegga-lidera-la-transformacio-digital-de-lagricultura","status":"publish","type":"post","link":"https:\/\/matholding.com\/ca\/vegga-lidera-la-transformacio-digital-de-lagricultura\/","title":{"rendered":"Vegga lidera la transformaci\u00f3 digital de l\u2019agricultura"},"content":{"rendered":"\n\n<div class=\"post-block-container add-margin\">\n    <div class=\"rich-text text-lg post-block\">\n      <p data-start=\"176\" data-end=\"488\">VEGGA \u00e9s una plataforma digital dissenyada per optimitzar la gesti\u00f3 agr\u00edcola mitjan\u00e7ant la integraci\u00f3 de tecnologies de precisi\u00f3 d\u2019\u00faltima generaci\u00f3. La seva ambici\u00f3 \u00e9s esdevenir un motor clau per donar suport als agricultors i a les empreses agroaliment\u00e0ries en la transformaci\u00f3 del sector.<\/p>\n<p data-start=\"490\" data-end=\"696\">VEGGA es va crear l\u2019any 2021 com una \u2018joint venture\u2019 al 50% entre MatHolding i Sistemes Electr\u00f2nics Progr\u00e9s, dues empreses capdavanteres en el desenvolupament de tecnologies per a la modernitzaci\u00f3 agr\u00edcola.<\/p>\n<p data-start=\"698\" data-end=\"1179\">La plataforma permet el control del reg i la fertilitzaci\u00f3 mitjan\u00e7ant solucions pr\u00f2pies (amb els programadors de reg Agr\u00f3nic de Progr\u00e9s), i integra models predictius de reg (desenvolupats en col\u00b7laboraci\u00f3 amb l\u2019IRTA), aix\u00ed com sistemes de predicci\u00f3 de plagues i malalties (a trav\u00e9s de la plataforma d\u2019ajuda a la presa de decisions Agrigenio de BASF). Tamb\u00e9 ofereix eines completes per a la gesti\u00f3 de finques i el registre digital d\u2019operacions agr\u00edcoles (quaderns de camp digitals).<\/p>\n<p data-start=\"1181\" data-end=\"1537\">Des de la seva fundaci\u00f3, MatHolding i Progr\u00e9s han invertit 3 milions d\u2019euros a VEGGA. L\u2019empresa va sortir al mercat l\u2019abril de 2023 i actualment compta amb un equip de 15 treballadors, amb seu a El Palau d\u2019Anglesola. Opera principalment a la pen\u00ednsula Ib\u00e8rica, tot i que un 25% dels seus clients s\u00f3n internacionals, especialment a Xile, el Marroc i It\u00e0lia.<\/p>\n<p data-start=\"1539\" data-end=\"1972\">El sector agr\u00edcola est\u00e0 immers en una transformaci\u00f3 industrial. En els darrers anys, s\u2019ha intensificat la concentraci\u00f3 de grups agr\u00edcoles i l\u2019entrada de fons d\u2019inversi\u00f3 que exigeixen m\u00e9s control i una gesti\u00f3 m\u00e9s eficient dels recursos. El reg, la fertilitzaci\u00f3 i l\u2019\u00fas de productes fitosanitaris representen entre el 50 i el 60% dels costos totals de producci\u00f3. VEGGA proporciona eines per gestionar eficientment totes aquestes \u00e0rees.<\/p>\n<p data-start=\"1974\" data-end=\"2010\"><strong data-start=\"1974\" data-end=\"2010\">Les solucions de VEGGA inclouen:<\/strong><\/p>\n<ul data-start=\"2012\" data-end=\"2297\">\n<li data-start=\"2012\" data-end=\"2092\">\n<p data-start=\"2014\" data-end=\"2092\">Control del reg i la fertilitzaci\u00f3 (amb els programadors Agr\u00f3nic de Progr\u00e9s)<\/p>\n<\/li>\n<li data-start=\"2093\" data-end=\"2163\">\n<p data-start=\"2095\" data-end=\"2163\">Bess\u00f3 digital per a la predicci\u00f3 del reg (desenvolupat amb l\u2019IRTA)<\/p>\n<\/li>\n<li data-start=\"2164\" data-end=\"2236\">\n<p data-start=\"2166\" data-end=\"2236\">Models predictius de plagues i malalties (sistema Agrigenio de BASF)<\/p>\n<\/li>\n<li data-start=\"2237\" data-end=\"2267\">\n<p data-start=\"2239\" data-end=\"2267\">Eines de gesti\u00f3 de finques<\/p>\n<\/li>\n<li data-start=\"2268\" data-end=\"2297\">\n<p data-start=\"2270\" data-end=\"2297\">Quaderns de camp digitals<\/p>\n<\/li>\n<\/ul>\n\n    <\/div>\n  <\/div>\n\n\n<div class=\"post-block-container add-margin\">\n    <div class=\"space-y-16 post-block\">\n      <div class=\"font-serif text-3xl font-light\">&ldquo;El sector de les solucions digitals en agricultura es dirigeix cap a una forta consolidaci\u00f3 en els propers anys. A VEGGA, aspirem a esdevenir un actor clau en aquest proc\u00e9s, i el suport dels nostres dos socis \u2014MatHolding i Progr\u00e9s, tots dos referents industrials al sector\u2014 \u00e9s essencial per aconseguir-ho&rdquo;<\/div>\n      <div class=\"text-lg\">\n        Eduard Obis (Director general de VEGGA)\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"post-block-container add-margin\">\n    <div class=\"space-y-16 post-block\">\n      <div class=\"font-serif text-3xl font-light\">&ldquo;Progr\u00e9s va n\u00e9ixer l\u2019any 1985 per desenvolupar tecnologia per automatitzar el reg. Amb VEGGA fem un gran salt endavant en digitalitzaci\u00f3, amb una visi\u00f3 comercial i internacional renovada, i compartint valors amb MatHolding&rdquo;<\/div>\n      <div class=\"text-lg\">\n        Ester Segarra (Directora general de Progr\u00e9s)\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"post-block-container add-margin\">\n    <div class=\"space-y-16 post-block\">\n      <div class=\"font-serif text-3xl font-light\">&ldquo;A MatHolding anticipem el futur de l\u2019agricultura i volem mantenir-nos al capdavant de les tend\u00e8ncies emergents. VEGGA \u00e9s un catalitzador de la transformaci\u00f3 digital en el camp i una punta de llan\u00e7a estrat\u00e8gica perqu\u00e8 el nostre grup continu\u00ef impulsant la modernitzaci\u00f3 del sector.&rdquo;<\/div>\n      <div class=\"text-lg\">\n        Pau Relat (President de MatHolding)\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"post-block-container py-40 md:py-80\">\n    <div class=\"post-block flex flex-col gap-16 items-center\">\n      <a class=\"btn btn-primary btn-normal link-with-icon\" download href=\"https:\/\/matholding.com\/app\/uploads\/2025\/07\/CAT_2407_Ndp_web-MatHolding-.pdf\">\n                  <span>Descarregar arxiu<\/span>\n                <svg class=\"size-24\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <mask id=\"mask0_7825_45203\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"24\" height=\"25\">\n    <rect y=\"0.5\" width=\"24\" height=\"24\" fill=\"#D9D9D9\" \/>\n  <\/mask>\n  <g mask=\"url(#mask0_7825_45203)\">\n    <path\n      d=\"M12 16.5L7 11.5L8.4 10.05L11 12.65V4.5H13V12.65L15.6 10.05L17 11.5L12 16.5ZM6 20.5C5.45 20.5 4.97917 20.3042 4.5875 19.9125C4.19583 19.5208 4 19.05 4 18.5V15.5H6V18.5H18V15.5H20V18.5C20 19.05 19.8042 19.5208 19.4125 19.9125C19.0208 20.3042 18.55 20.5 18 20.5H6Z\"\n      fill=\"currentColor\" \/>\n  <\/g>\n<\/svg>      <\/a>\n              <a href=\"mailto: mgaltes@matholding.com\" target=\"\"\n    class=\"link link-primary link-mobile-underline\">\n          M\u00e9s Informaci\u00f3: MatHolding Comunicaci\u00f3\n      <\/a>\n          <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nota-de-premsa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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