{"id":1089,"date":"2024-07-16T19:23:00","date_gmt":"2024-07-16T17:23:00","guid":{"rendered":"https:\/\/matholding.com\/?p=1089"},"modified":"2025-07-14T15:23:54","modified_gmt":"2025-07-14T13:23:54","slug":"vegga-leads-the-digital-tranformation-of-agriculture","status":"publish","type":"post","link":"https:\/\/matholding.com\/en\/vegga-leads-the-digital-tranformation-of-agriculture\/","title":{"rendered":"VEGGA leads the digital tranformation of agriculture"},"content":{"rendered":"\n\n<div class=\"post-block-container add-margin\">\n    <div class=\"rich-text text-lg post-block\">\n      <p><span data-contrast=\"none\">VEGGA is a digital platform designed to optimise agricultural management by integrating cutting-edge precision technologies. Its ambition is to become a key driver supporting farmers and agribusinesses in the transformation of the sector.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">VEGGA was established in 2021 as a 50\/50 joint venture between MatHolding and Sistemes Electr\u00f2nics Progr\u00e9s, two leading companies in the development of agricultural modernisation technologies.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The platform enables irrigation and fertilisation control through proprietary solutions (using Progr\u00e9s\u2019 Agr\u00f3nic irrigation controllers), and integrates predictive irrigation models (developed in collaboration with IRTA), as well as pest and disease forecasting (via BASF\u2019s Agrigenio decision-support system). It also offers comprehensive farm management tools and digital field record-keeping (field notebooks).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Since its founding, MatHolding and Progr\u00e9s have invested \u20ac3 million in VEGGA. The company launched on the market in April 2023 and now has a team of 15 employees based at its headquarters in El Palau d\u2019Anglesola. It operates mainly in Iberia, with 25% of its client base located abroad\u2014primarily in Chile, Morocco, and Italy.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Agriculture is undergoing an industrial transformation. In recent years, the sector has seen increased consolidation of farming groups and the entrance of investment funds demanding greater oversight and more efficient use of resources. Irrigation, fertilisation, and the use of crop protection products account for 50\u201360% of total production costs. VEGGA provides tools to manage all these areas effectively.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">VEGGA&#8217;s Solutions Include:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Irrigation and fertilisation control (via Progr\u00e9s\u2019 Agr\u00f3nic controllers)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Digital twin for irrigation forecasting (developed in collaboration with IRTA)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Predictive models for pests and diseases (Agrigenio decision-support system by BASF)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Farm management tools<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Digital field notebooks<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n\n    <\/div>\n  <\/div>\n\n\n<div class=\"post-block-container add-margin\">\n    <div class=\"space-y-16 post-block\">\n      <div class=\"font-serif text-3xl font-light\">&ldquo;The digital solutions sector in agriculture is heading towards strong consolidation in the coming years. At VEGGA, we aim to become a leading player in this process, and the support of our two partners\u2014MatHolding and Progr\u00e9s, both industrial benchmarks in the sector\u2014is essential to achieving this&rdquo;<\/div>\n      <div class=\"text-lg\">\n        Eduard Obis (Managing Director of VEGGA)\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"post-block-container add-margin\">\n    <div class=\"space-y-16 post-block\">\n      <div class=\"font-serif text-3xl font-light\">&ldquo;Progr\u00e9s was founded in 1985 to develop technology for automating irrigation. With VEGGA, we are taking a major step forward in digitalisation, with a renewed commercial and international focus, and a shared set of values with MatHolding&rdquo;<\/div>\n      <div class=\"text-lg\">\n        Ester Segarra (General Manager of Progr\u00e9s)\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"post-block-container add-margin\">\n    <div class=\"space-y-16 post-block\">\n      <div class=\"font-serif text-3xl font-light\">&ldquo;At MatHolding, we anticipate the future of agriculture and aim to remain at the forefront of emerging trends. VEGGA is a catalyst for digital transformation in farming and a strategic spearhead for our group to continue driving the sector\u2019s modernisation&rdquo;<\/div>\n      <div class=\"text-lg\">\n        Pau Relat (Chairman of MatHolding)\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"post-block-container py-40 md:py-80\">\n    <div class=\"post-block flex flex-col gap-16 items-center\">\n      <a class=\"btn btn-primary btn-normal link-with-icon\" download href=\"https:\/\/matholding.com\/app\/uploads\/2025\/07\/EN_2407_Press_-web-MatHolding.pdf\">\n                  <span>Download file<\/span>\n                <svg class=\"size-24\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <mask id=\"mask0_7825_45203\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"24\" height=\"25\">\n    <rect y=\"0.5\" width=\"24\" height=\"24\" fill=\"#D9D9D9\" \/>\n  <\/mask>\n  <g mask=\"url(#mask0_7825_45203)\">\n    <path\n      d=\"M12 16.5L7 11.5L8.4 10.05L11 12.65V4.5H13V12.65L15.6 10.05L17 11.5L12 16.5ZM6 20.5C5.45 20.5 4.97917 20.3042 4.5875 19.9125C4.19583 19.5208 4 19.05 4 18.5V15.5H6V18.5H18V15.5H20V18.5C20 19.05 19.8042 19.5208 19.4125 19.9125C19.0208 20.3042 18.55 20.5 18 20.5H6Z\"\n      fill=\"currentColor\" \/>\n  <\/g>\n<\/svg>      <\/a>\n              <a href=\"mailto: mgaltes@matholding.com\" target=\"\"\n    class=\"link link-primary link-mobile-underline\">\n          More information: MatHolding Communications Department\n      <\/a>\n          <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-1089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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